DAN SNOW EXPLAINS WHY HISTORY IS NOT A NICHE BUT A HIGHLY TARGETED OPPORTUNITY FOR BRANDS TO ENGAGE

TV broadcaster, podcaster and history ‘geek’ Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience. Dan talks about the constraints he had at dealing with TV commissioning editors and being restricted to share his dream of bringing historical strories to a global audience. His highly acclaimed podcast gets over 1 million listens a month. Dan also shares the excitement of his latest adventure reliving the famous explorer Ernest Shackleton. He will be sharing content on all platforms and loves being able to share stories directly with his audience. He refers himself as one of the traditional influencers of his time. His Great-great grandfather was British Prime Minister David Lloyd-George and he even made a documentary about his life, even if this wasn’t popular with every member of the family. Such an insightful interview and a must listen episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)