Category: Influencer Marketing Podcast

Mollie Campsie talks about selling online as a creator. People say I am quite seamless in the way I sell she says. Not everyone is a size 6 or size 8, and if they are a larger size they don’t know where to shop. A lot of people say I am quite refreshing – it’s not all glitzy – I love solving those little problems in my life – comfort can takeover from style. Mollie talks about the value of the ‘feedback loop’ on social media being like no other – she gets qualitative feedback form her audience. There are discussions on her posts and YouTube channel. She also gets this on the LTK – the analytics are so granular – what really does work and what doesn’t. She talks about why some campaigns can be a ‘bit messy’ with so many discounts 50% off here, there is only a small amount of space we have on their feed.. What would convert me would covert other people she says. Old fashioned features and benefits can work well too and as an ex-telesales operator Mollie brings back some of those experiences. A fascinating conversation #LTKeurope #ShopLTK https://www.shopltk.com/explore/molliecampsie

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Produced by Neil Whiteside at freedom:ONE

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Fashion and lifesytle content creator Nadia Anya shares her experiences of why influencers are the new retailers and talks about how she styles products and why consumers are turning to influencers they resonate with. Nadia promotes timeless and classic fashion but has also ventured into content and beauty, skincare and lifestyle. Nadia has been on the LTK shopping platform for over 5-years and her audience are used to visiting her shop. Content creators like Nadia have been able to curate styles and products they like and made it so much easier for people to shop. It can be overwhelming to go into some shops because there is so much to chose from, we have narrowed it down for them she says. Nadia talks about the experience when LTK brought the creators together in an Oxford Street pop-up event where they were able to meet their fans. She said to see giant posters of us in the shops helped create so much more awareness. https://www.shopltk.com/explore/nadiaanya__ #ShopLTK #LTKeurope

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Channel Mum is a UK based community of Mummy creators – co-founded by Niki Herring – and has been around over 7-years when there were just a few Mummy bloggers around and particularly on YouTube. So this was a revolution that started. Mums wanted advice and support. Are Mums better communicators – are they better at sharing deeper emotional stories that resonate with audiences? Niki has a huge amount of knowledge about her subject. She also talks about how to approach creators – know who your talking to and do your research. Find out what Niki has to say.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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TV broadcaster, podcaster and history ‘geek’ Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience. Dan talks about the constraints he had at dealing with TV commissioning editors and being restricted to share his dream of bringing historical strories to a global audience. His highly acclaimed podcast gets over 1 million listens a month. Dan also shares the excitement of his latest adventure reliving the famous explorer Ernest Shackleton. He will be sharing content on all platforms and loves being able to share stories directly with his audience. He refers himself as one of the traditional influencers of his time. His Great-great grandfather was British Prime Minister David Lloyd-George and he even made a documentary about his life, even if this wasn’t popular with every member of the family. Such an insightful interview and a must listen episode.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn. Carlos talks about the value of using social media as a ‘listening platform’ to understand what your audience is talking about.

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Presented by @gordonglenister

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Ryan Bares joins us today who is the global influencer and advocacy lead and tech giant IBM. IBM has successfully engaged a number of its employees in an IBMer programme to share content as well as reaching out to tech thought leaders who have created content on podcasts, white papers and brought attendees along to their global event.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Luise Hasse is a model, presenter, TV reality star, micro influencer and shares her story about why getting exposure on TV is the best way to boost your personal brand. Luise is also creating an e-commerce start up brand. If that wasn’t enough she is a linguist, speaking Latvian and German as well as English She has appeared in the world’s tallest fashion show and a business challenge show both yet to aired on TV. She has already appeared on a show called Eating With My Ex. She said it was quite an upsetting time but she got some great feedback post-show. Luise also talks about her brand partnerships.

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Produced by Neil Whiteside at freedom:ONE

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Amy Rowlinson is the host of the successful podcast called ‘Focus on Why’, but it wasn’t the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it. As it happens it was the best thing she did, because Amy had been talking a lot about purpose within business so this transition was a natural one. Amy speaks at all sorts of events on her key subject and is an active member of the Professional Speakers Association. She is also an active volunteer from the Olympic Games to cricket and has won an OSCAs award presented to her by Michael Vaughan at Lords Cricket for her services to Cricket. Her influence was also apparent with a tragic accident that affected her son, having to have emergency brain surgery within hours of playing a game of rugby. A very personal post that followed she put on LinkedIn has attracted over 150,000 views. Amy says what I have seen from that is the power of sharing a message. Listen in to this heart-warming interview.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge. In addition to that Ismael says not everyone has a PayPal account. Social Publi works in 35 countries and many of the campaigns running are between 50-200 influencers at the same time so having a proper management tool is essential. Social Publi have over 300,000 influencers signed up to their platform and therefore the data is being driven by the recipients. Ismael shares more of his insights on this great podcast.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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David Morneau is the CEO of US based Inbeat agency – specialising in micro-influencers. Micro-influencers can create great value for your investment, they often don’t have agents. The brand fit with the influencer relationship is so important. David talks about how to budget for campaigns. Could you run a pilot to see how they engage with perhaps a free product. Understanding how to create an effective ROI is still a challenge for some. Phoneloops is a brand who have 1,000 ambassadors in place, they can ‘ship’ them because it’s a low cost product. It would be different if it was a higher value product.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)