Category: Influencer Marketing Podcast

Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. During her career she has hosted on TV, several major sports events, including, the Winter Olympics in 2014, FIFA Confederation Cup in 2017 and FIFA World Cup in 2018 on networks like Televisa Deportes, Imagen Television and ESPN. Since 2020 Iryna has been a coach for other digital entrepreneurs and gives speeches on media at conferences about how to create impact as an influencer. She stands for immigrant and refugee rights. In this interview she shares the importance that content creators have in sharing opinions and important global news stories as well as her own personal journey at becoming an influencer Follow her on Instagram Here.

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After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy for the tourism and hospitality industries. Also, in his free time, he is the TV host for the travel series on Lifetime Television called Video Globetrotter. Scott talks about how he has embraced brand partnerships as a content creator.

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Head of Creator Success at global influencer monetisation platform LTK, Johan Kristensson, talks about his decade in the industry and shares creator best practices for optimising earnings.. Check our more from LTK Here.

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In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma as a leader in female sexual liberation and empowerment. Hear her fascinating story in this latest episode.

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Duncan Stevens is a keynote speaker and mentalist, specialising in the power of influence. Duncan not only speaks to businesses up and down the country about behavioural change, but as an expert mentalist he is able to demonstrate this as he does with me on the show. Duncan also has a great book and a showreel should you want to book him as a speaker.

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Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. “The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.” says Perry. Before Carro, Sony PlayStation acquired Perry’s last company Gaikai to establish leadership in the future of streaming video games from the Cloud. This service is called PlayStation Now. Prior to this, Perry was the Co-Founder & Chief Creative Officer of Acclaim Entertainment, helping introduce ‘free-to-play’ gaming to the western markets. Disney acquired Acclaim. Before that, Perry founded the game development company Shiny Entertainment based in Laguna Beach, CA. Shiny was first acquired by Interplay to capture the rights to Earthworm Jim, then again by Atari, to obtain the rights to the games based on Warner’s Matrix movies. After 39 years in the business, Perry remains one of the best-known video game industry veterans, with multiple #1 hits and the Develop – Development Legend award.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan base. Outside of work, he is a father, music aficionado, and DJ.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups. But he started his career in the financial industry – he was a banker and futures broker. Marc has also spent a lot of time in the telecoms sector. He acts now as a business matchmaker. He connects his members with each other through relevant opportunities. Business boils down to people and trust, he says – building human connections first then, building business is second. The audience is global. He knows all of his ‘tribe’ that are all professionally vetted. He doesn’t want any ‘bad actors’ in there. One of his members was looking for a bodyguard in South Africa, Marc flipped the enquiry to his personal protection group and within a day – someone was hired to fulfil the role. Listen to more of what Marc has to say about this fascinating network.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist. She has worked with major brands like Liberty London, where she launched their Influencer Marketing department as well as luxury fragrance brands such as Cartier, Bvlgari, Jimmy Choo, Elie Saab, Alaïa and Issey Miyake. Shannon has enjoyed a seven-year career at the forefront of disruptive Digital PR strategies that have achieved triple percentage YOY revenue growth and increased brand rankings for B2C businesses. Wanting to create more purpose through her profession, Shannon’s mission is to help drive industry change around diversity and meaningful communications to reinforce positive and uplifting online environments. In this episode we talked about the disparity of pay for some creators of colour and what we can do as an industry to resolve it. We also discuss brands like Nike that are leading the way in inclusion and others that have embraced stamping out racism as part of their marketing campaigns.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks about the trends that will face the industry and her passion for virtual headsets.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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