Category: Influencer Marketing Podcast

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic Greens, Keeps, and KiwiCo. Published in Forbes and featured on Cheddar, when Brad is not knee-deep in the creator universe, there’s a good chance he’s skiing, hiking, or watching college football.

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Jessy Grossman is a long time entrepreneur in the digital media space. She’s passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence.

In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and so much more.

Jessy also does consulting, advising and influencer marketing recruiting through her consultancy Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

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Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn and is one of the most shared individuals on ad lands Teams chats and work WhatsApp groups. The Drum called Rob “Adlands favourite social media star”.

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Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. He’s a percussionist in various projects around Denver. Some call him the Gora Dhol Wallah.

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Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. She is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® system of goal-setting simplified. A speaker, consultant, and workshop leader, Debra offers personal and professional planning, content development, event strategy, and team-building for executives, entrepreneurs, consultants, and companies.

Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more, and is the host of #GoalChatLive aka The DEB Show and the Taste Buds with Deb podcast. Connect with Deb on LinkedIn or learn more about her at TheDEBMethod.com.

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James Erskine is the Group CEO of ROCKET, specialising in telling brand’s story through creating, producing and marketing content to a children’s, youth and parent focused audience. Branded content, content marketing, advertiser funded programming, brand funded partnerships, integrated sponsorships, call it what you want, James has created, produced, managed and distributed it across all media over the last 12 years in media, marketing and communications.

Over that time he’s worked on hundreds of campaigns and integrated advertising, sponsorship, PR and promotional activity. The campaigns he’s worked on have launched products, increased basket size, won awards, driven subscription, encouraged data capture, demonstrated CRM and always demonstrated a solid return on investment.

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This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics.

COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimise its impact on the environment. COTY is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

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Our guest today is Charlotte Lake. Charlotte began her career over 15 years ago within the broadcast industry working in advertising for Channel 5 before transitioning into Talent Management. It was here, looking after the likes of Meghan Markle, Lily Cole and Bob Geldof, to name but a few, that Charlotte discovered the huge potential in pairing the right talent with the right brands in order to help them thrive.

And in 2017, Project X was born! Charlotte and Co-Founder Caren of Caren Agency wanted to create an agency that gave brands an unbiased view of the marketplace, helping to pair them with talent that would answer their specific wants and needs and connect them to the right audiences, at scale. Over the last 6 years, Project X has gone from strength to strength launching and scaling the influencer marketing channel for brands including, Oddbox, Skin + Me and allplants, in order to deliver exponential growth!

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Nick Ronald is a Division Director at Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management. To find your nearest club, visit www.toastmasters.org

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As CEO as one of the inconic advertising media companies, Pearl and Dean, Kathryn Jacob extols the benefits of why cinema is still a highly effective advertising medium. Kathryn sits on the Development Board of RADA and The Council and Board of the Advertising Association, and also where she is the board lead on inclusion work across the whole of our sector. She is the President of SAWA, which represents screen advertising companies worldwide, bringing together expertise and knowledge. She is also the very proud Chair of HOME Manchester, an iconic arts venue. This is a truly inspiring interview.

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