Category: Influencer Marketing Podcast

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry.

Vladimer has been described as ”a pioneer across the globe” by Exeleon Magazine. He is an Executive Judge at the Gartner Marketing and Communication Awards. Vladimer serves on the Advisory Council of the Harvard Business Review and the Advisory Board of the United Artificial Intelligence Institute. His expertise is trusted by the American Marketing Association. Vladimer has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine. Moreover, he mentors start-ups at the UCLA Anderson School of Management, UCL Innovation and Enterprise, Abu Dhabi SME Hub, and Plug and Play Tech Center EMEA.

He is a member of the CMO Council and mentors students at the University of Westminster. He sets the highest standards for marketing and delivers extraordinary results. With a reputation for driving transformational change and traveling the world delivering keynote speeches, Vladimer has spoken at the Global Marketing Summit and the Asia Retail Summit.

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence.

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don’t work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years.

Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here.

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife’s business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he gradually began to pick up paying clients. Video production soon became a large part of the offering and is now the main focus of the business.

The ability to craft messages and stories with video is appealing to any marketer. His book, Manufacturers Video Content Goldmine, shows manufacturers how much potential there is within their business to create engaging video content and help position themselves as experts within their industry. His team create high-end video for manufacturers and advise on how best to utilise video in their marketing and across the business.

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the media. It was presented in local and international exhibitions, featured in exclusive magazines and honored with over 70 international awards, including the prestigious Picture of the Year for reportage of Science and Natural History.

With equal passion and commitment, Roie is acting as a Greenpeace ambassador and engaging in conservation work around the globe. His video and still photography is a strong testimony to the struggle of the majestic animals he meets throughout his expedition, under the threats of climate change . To help protect them, he shares their stories in fascinating talks. He is recognized for his talks at the United Nations HQ, the NYC Climate Week and TEDx talks in Helsinki University, Glasgow and Wexford alongside global conventions everywhere. In his homeland of Israel, Roie is a leading figure in the field of photography and was named to The Marker’s magazine 40 under 40 list.

He shares his knowledge and passion with tens of thousands of photography lovers at the establishments he founded: Galitz School of Photography; largest photography school in Israel (founded 2007), Phototeva Expeditions; one of the world’s top 10 photography expeditions companies (Founded 2010), Composition Magazine; Israel’s most popular photography magazine (Founded 2009), and the Annual Israeli Photography Convention (Founded 2008). Roie is an Explorer, member of the Explorers Club and is a board member of the Israeli Nature and Heritage Foundation.

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing a key role in breaking artists in the UK market through prioritised TV and Radio support and innovative programming strands.

These artists include: All Time Low, Anne Marie, Dua Lipa, Ed Sheeran, George Ezra, My Chemical Romance, Pink, Rag’n’Bone Man, Tom Grennan, Years & Years, and many more. Mark is now using his network and experience, with a hand-picked team to nurture new artists and support them in preparing for their big break.

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Matt ‘Dappz’ McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football family. As the visionary and creator behind Dappz Sports, Dappz has taken his passion for sports cards and his passion for entertainment to new heights.

Recognising the resurgence of the trading card market in 2019, Dappz seized the opportunity to showcase the value of sports cards and memorabilia through delivering a 24/7 online live-shop experience for some of the largest fandoms in the world. Early success and an ever-growing fanbase has since led to the establishment of the Dappz Sports brand as the industry leader in the trading card hobby. At the helm of Dappz Sports, Dappz aims to demonstrate the true entertainment value trading cards brings. He is also an advocate for mental and physical health. He remains passionate about keeping a personal growth mindset, and is always seeking positive methods that help him and his team thrive. In 2023 his livestreams on Tiktok generated $12m in sales.

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C Report (now MCA). John joined PRWeek in 2014 as deputy editor and has been UK editor for almost five years. He plays a key role in major PRWeek projects, including the UK Top 150 agencies rankings, the Power Book and the Pay Gaps Project with People Like Us, as well as overseeing much of the title’s output on a daily and weekly basis.

John also contributes to PRWeek’s Beyond the Noise and Noise in Brief podcasts and is a regular chair and panel host at PRWeek conferences throughout the year. In this episode we talk about the trends affecting the PR industry, the challenge for journalists and the use of AI.