S1-E11: MEET THE MAJOR PLAYERS: TOM AUGENTHALER


Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

S1-E9: THE ROLE OF THE INFLUENCER WITH LUXURY BRANDS


In this episode of ‘Influence’ we look at the role of the influencer in the luxury brands sector.

Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform Wearisma

Produced by Neil Whiteside, FreedomOne

In partnership with the Branded Content Marketing Association (BCMA)
www.thebcma.info

Support the show (http://www.thebcma.info/membership)

S1-E8: THE ROLE OF INFLUENCERS IN POLITICS


With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

S1-E7: WHAT INFLUENCERS REALLY WANT – EXCLUSIVE RESEARCH


In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

S1-E6: HOW INFLUENCERS WORK WITH BRANDS


In this episode we’ll be looking at how talent works with brands.

Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)