Author: Gordon Glenister

As the founder and CEO of SheSpeaks Inc., Aliza Freud has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 250 million people per month and growing. Along with her team, she helps brands like Hershey’s, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others create and amplify authentic influencer content powered by insights. Aliza considers it her mission to amplify women’s voices across all media – digital, social, mobile, and, through her own podcast, How She Does It. In SheSpeaks, Aliza has created a platform that inspires women to express their creativity, ideas and opinions and provides them endless opportunities to expand their personal influence and build their own profitable businesses along the way. Find out more at http://www.shespeaksinc.com/

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In this episode we talk to Paul Cranwell about the power of Audio in advertising, particularly for creators. There are some great sound clips to listen to in the episode and Paul and I talk about how the right audio content can make a big impact. Paul is a partnership and business development specialist with over 25-years of experience leading teams in digital, traditional media and advertising, in both media owner and marketing agency positions. Now working for Adtonos, Paul’s relationship development experience is both UK and global, focusing on sales development, marketing, operations, and spanning digital enterprise, media, advertising, commercial radio, advertising agency and e-commerce. His successful track record has included Director positions with some of the UK’s leading radio stations – in key markets, such as Manchester, Birmingham and Nottingham, as well as one of the UK’s leading audio agencies Radio Works/Maple Street Studios (London). Check out https://www.linkedin.com/in/4collaboration/

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Farah Sattaur is a successful lifestyle influencer who shot to fame on the TV series ‘Ex On The Beach’. Farah part Filipino and Guyanese has worked with many fashion and beauty brands and tells her story of what its been like over the last 6-years to be a content creator. She recently launched her new make-up brand True Beauty. Follow Farah on Instagram

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Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It’s not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it’s Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be reels, Layla says, but brands not associated with pets realise the amazing social reach these pets have which is why they work with her. For more information on Urban Paws check out https://www.urbanpawsuk.com/

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Founder and CEO of Trinity Consulting, Anthony J James is a global leading influencer in the B2B sector. In 2020 he had 1.6m followers on his LinkedIn profile the only platform he works on and now has over 4m followers. His innovation video content is truly inspiring. In 2020 he launched Influencer Active which is a leading B2B Influencer marketplace for thought leaders, speakers, business experts with at least 30k followers on their LinkedIn profile. Anthony doesn’t see himself as an influencer, a term much aligned in his view but a thought leader and specialist in technology and creativity. Find out more Here.

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One of the funniest Podcasts I have ever done with Jane Malyon whose wonderful wit and entertaining story will have you gripped. She is the owner of a brilliant niche business selling Afternoon teas and has written a book about the quintessential Scone. Her Tiktok videos have attracted millions of views and some have had over 3,000 comments of which Jane has responded to. Her standout English accent is the perfect match for the products she sells and many of her American audiences want to adopt her. You can follow Jane on Tiktok.

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Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. During her career she has hosted on TV, several major sports events, including, the Winter Olympics in 2014, FIFA Confederation Cup in 2017 and FIFA World Cup in 2018 on networks like Televisa Deportes, Imagen Television and ESPN. Since 2020 Iryna has been a coach for other digital entrepreneurs and gives speeches on media at conferences about how to create impact as an influencer. She stands for immigrant and refugee rights. In this interview she shares the importance that content creators have in sharing opinions and important global news stories as well as her own personal journey at becoming an influencer Follow her on Instagram Here.

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After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy for the tourism and hospitality industries. Also, in his free time, he is the TV host for the travel series on Lifetime Television called Video Globetrotter. Scott talks about how he has embraced brand partnerships as a content creator.

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Head of Creator Success at global influencer monetisation platform LTK, Johan Kristensson, talks about his decade in the industry and shares creator best practices for optimising earnings.. Check our more from LTK Here.

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In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma as a leader in female sexual liberation and empowerment. Hear her fascinating story in this latest episode.

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