Top Influencer Marketing Podcasts for 2022 

Top Influencer Marketing Podcasts for 2022

Top Influencer Marketing Podcasts for 2022

If you’re looking to build your influencer marketing strategy, you might have been considering launching a podcast. Or you may have been wondering whether a podcast is really going to be of value to you.

How much work is involved? Will it deliver value? How will a podcast help your brand to build trust with your target audience and expand your reach? 

 

Let’s start with the basics. What is a podcast?

A podcast is a series of episodes, usually based around a particular theme or set of themes. They use audio files, and are usually hosted with a podcast hosting company. This makes it easy for listeners to subscribe to them and get notified every time a new episode comes out.

 

How can a podcast help me build my influencer reach?

For influencers, the best podcasts are a blend of content marketing and influencer marketing, helping your brand to build powerful relationships with your target audience and the top names in your industry.

By reaching out to leading experts and influencers in your industry (who are often surprisingly easy to engage, as a podcast is a fairly minimal commitment, and people are usually flattered to be asked), you can build your own reputation, pick up listeners from your guests’ fans and attract even more guest speakers.

It’s important to remember though, that there needs to be a two-way flow of benefit between you and your guest. True – as you’re reaching their audience, they are reaching yours, but it needs to deliver more than that. An opportunity to promote their brand, or their new book or training programme…whatever their focus, collaborating with you needs to have value for them too.

If you’re in the planning stage, or just starting out with your podcast plans, this can sound a bit daunting, but there are usually ways to overcome this challenge if you get creative. Can you provide them with some ready-made content that they can use on their own channels, for example?

 

The Influence Global Podcast

Top Influencer Podcasts for 2022

“OK, Gordon”, you might be thinking. “This is all very well, but there’s a lot of work involved here. How can you prove to me that podcasts really work?”

As a global influencer marketing expert, I don’t just talk about how to do podcasts – I have my own, top-ranked podcasts with over 50k downloads featuring guests from the influencer space all over the world.

In my Influence Global Podcast, I talk to industry experts and influencers and creators about anything and everything to do with influencer marketing. From supporting creators and tackling diversity issues to monetising content and turning followers into customers, my guests cover a range of industries – I’ve even interviewed historian Dan Snow on how history can engage brands. 

You can check it out and subscribe here:

Influence Global Podcast – All Podcast Episodes – Gordon Glenister

 

I’ve also been looking around at some other highly ranked podcasts on the subject on influencer marketing. There are dozens out there, of course, but here are some of the best to inspire you further.

 

  1. Blogosphere: Serious Influence (UK)

Blogosphere: Serious Influence is a podcast focussing on the business side of the influencer industry where the Blogosphere host talks to influencers, influencer marketers and brands.Blogosphere is a media company working with influencers, and running events, building influencer community relationships and publishing an internationally distributed industry magazine.

  • 1 episode / week
  • Avg Length 47 min ⋅
  • Since: Aug 2018

www.blogosphere.biz/podcast 

 

  1. The Influencer Podcast (USA)

The Influencer Podcast explores the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Host Julie Solomon, a coach, author, brand and pitch expert interviews some of the brightest minds in the industry who share their strategies, wisdom and answer some of your most pressing online business marketing questions

  • 1 episode / week
  • Avg Length 34 min
  • Since: Apr 2017

www.juliesolomon.net/podcast

  

  1. Women in Influencer Marketing / WIIM (USA)

WIIM Women in Influencer Marketing (WIIM) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The podcast offers fresh and honest perspectives on hot topics, advertising trends and paving the way as a woman in business. 

  • 1 episode / week
  • Avg Length 49 min
  • Since: Nov 2018

http://iamwiim.com/podcast 

 

  1. Influencer Marketing (South Africa)

The Influencer Marketing podcast from Nflu#ntial, a strategic consultancy focused on developing influencer marketing strategies for brands to increase visibilityand brand love and build better reputations. The relaxed podcast features chats with marketers, influencers and consumers 

  • 2 episodes / month
  • Avg Length 36 min
  • Since: Nov 2017

www.nfluential.co.za/podcasts 

 

  1. Influencer Marketing for Destinations (USA)

Influencer Marketing for Destinations is part of the Destination Marketing Podcast Network. Influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama share tips for successful influencer marketing partnerships

  • 1 episode / week ⋅
  • Avg Length 24 min

www.audioboom.com/channels/5042861

  

  1. Influencer Marketing Uncovered (UK)

Dedicated to uncovering the secret truths behind the success of the influencer marketing world, this podcast, combines interviews with global industry leaders, influencers, and new upcoming cultural voices in the industry. Focussed on bringing the hottest insights for keeping up with the latest trends, news, and hacks on building an influencer marketing campaign for a local and global reach.

  • 1 episode / month
  • Avg Length 46 min

Influencer Marketing Uncovered on Apple Podcasts

 

  1. Influencer Marketing Talks (UK)

Cure Media is a leading European influencer marketing agency working with fashion brands. Their Influencer Marketing Talkspodcast is a weekly 15 minutes podcast building understanding ofinfluencer marketing its power for building trust with audiences. Hosts and expert guests cover topics around digital marketing and social media.

  • 1 episode / week
  • Avg Length 24 min

Influencer Marketing Talks | Influencer Marketing Podcast | Cure Media

 

  1. Winfluence – The Influence Marketing Podcast (USA)

Winfluence – The Influence Marketing Podcast explores the strategic aspect of influencer marketing to help your influence efforts align with driving business value. Host Jason Falls interviews brand managers, agency strategists, software vendors, and influencers to uncover the art and science of influencing audiences to try, buy or think differently.

  • 1 episode / week
  • Avg Length 33 min

Influencer Marketing – Expertise by Jason Falls

 

  1. Authentic Influencer Podcast

The Authentic Influencer Podcast is a podcast by Social Tenacity, where authenticity is king and profit is a side effect. With over 20 years’ experience in direct sales and digital marketing Founder Brook and her team have helped thousands of women learned that being an authentic influencer is the key to success. 

  • 28 episodes / year ⋅
  • Avg Length 21 min
  • Since: Oct 2018

www.socialtenacity.com/all-podcasts

 

You’ll see from these examples that a successful podcast can come in many shapes and sizes. You can release an episode once a week, once a month, or a few times are year. 15, 30, 45, 60 minutes – the length will depend on your audience, the type of content you are creating, and the time and budget you have available – as well as your goals for your podcast. 

There are numerous podcast platforms out there, which can help you to record, edit and post your own audio files, or, if you have the budget, you can engage someone to handle all that for you. That’s one of the joys of this format – it’s so flexible. 

Whichever approach you choose, though, like any other form of marketing it’s important to have a clear strategy and defined goals.

If you’d like to talk about how to incorporate podcasting your influencer marketing strategy, doget in touch. I’d love to chat.

Gordon Glenister is the author ofthe book, Influencer Marketing Strategy. Learn:

  • how to build an influencer strategy
  • what makes a great influencer
  • about the rise of Clubhouse and Tik Tok
  • about future digital trends for connecting with a digital customer

Find out more  and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister

SALLY HARDY & ALEX HOMES – THE REGIONAL STUDIES ASSOCIATION

Navigating the Digital Shift: How to Thrive in Membership Organizations with Sally Hardy and Alex Holmes

Have you heard these myths about membership organizations? Myth #1: Membership organizations are only for professionals. Myth #2: Membership organizations are outdated and irrelevant in the digital age. Myth #3: Membership organizations are only focused on networking. Stay tuned as our guest, Sally Hardy, Alex Homes, shares the truth behind these misconceptions and reveals strategies for improving engagement and growth in membership organizations.

My special guests are Sally Hardy and Alex Homes

In this episode of Membership World, we have the pleasure of hosting Sally Hardy and Alex Holmes from the Regional Studies Association (RSA). Sally Hardy, the Chief Executive of RSA, brings her wealth of knowledge and expertise in leading a successful learned society focused on regional policy and development. With her 37 years of involvement in the association, Sally has witnessed the growth and evolution of RSA, including the recent challenges posed by the pandemic. Alex Holmes, responsible for communications at RSA, has played a pivotal role in adapting to the changing landscape and finding innovative tools and strategies to engage members effectively. Together, Sally and Alex share their insights on building strong membership engagement, utilizing technology, and navigating the ever-changing world of membership organizations. Don't miss this enlightening conversation that is sure to inspire and inform.

In this episode, you will be able to:

  • Improve membership engagement and growth with proven strategies.
  • Uncover new opportunities and overcome challenges in digital communication.
  • Harness the power of networking and personal connections for success.
  • Enhance member engagement with interactive event apps.
  • Stay ahead of the curve by transitioning to hybrid and blended event formats.

The global pandemic brought forward an unexpected shift from traditional, in-person interaction to a predominantly digital environment. Membership organizations, such as the RSA, had to adapt swiftly to this new reality, in order to ensure continued interaction and engagement among members. The adaptation of technological solutions like mobile applications helped facilitate the continuation of events and conferences in a virtual format. This underpinned the critical importance of technology as an enabler of communication and networking within organizations.

In the case of the RSA, Sally Hardy shared the smooth transition achieved by the association by making effective use of an app that had been purchased right before the lockdown struck. The ability to swiftly shift their activities online not only allowed them to continue their routine operations virtually but also facilitated an expanded global reach. By welcoming new participants who might not have been able to attend in-person conferences, the RSA managed to turn a crisis into an opportunity, attributing further significance to the role of technology in navigating challenging circumstances.

Attracting a younger demographic into any organization is pivotal for future growth and continuity. With methods and preferences of communication dramatically different for this demographic, membership organizations need to embrace modern, technologically advanced platforms to connect with younger members. These emerging platforms appeal to the younger members due to their familiarity, ease of use, and effectiveness in communication and networking. Furthermore, by targeting a global audience, organizations can tap into new territories and diverse communities, fostering unique perspectives and ideas within the organization.

The RSA made conscious efforts in this regard, as Sally Hardy underlined their focus on attracting younger members into their fold. By spreading its wings globally, the RSA managed to draw in younger researchers from emerging economies. The shift in the method of communication and hosting events virtually had a silver lining, as it facilitated the RSA in the growth of its network by attracting individuals who previously might have had challenges in accessing such opportunities.

Effective communication is the cornerstone of any organization’s relationships with its members. For international organizations like the RSA, maintaining consistent messaging across different time zones and cultural contexts presents a unique challenge. As organizations pivot towards digital modes of interaction, maintaining the 'human' element of communication becomes critical. Organizations need to ensure a personalized approach to each member by understanding individual communication preferences and tailoring their strategies accordingly.

Reflecting on the challenges faced by the RSA, Alex Holmes shared how the digital shift brought to the forefront some critical considerations. The need to maintain the 'human' face of the RSA and to provide uniform messages across numerous time zones and cultures demanded a lot of effort and planning. They heavily relied on social media platforms and their mobile application, the RSA Hub, to ensure sustained engagment and communication with their members, underlining the importance of a personalized and consistent approach to communication in a digitized environment.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

RICHARD JOHN, COO OF EVENTS AGENCY REALISE – HOW ARE EVENTS CHANGING IN THE ASSOCIATION SECTOR

Richard John has spent over 30 years in the industry.

In this episode we discuss why taking on a university “event” apprentice can be a great thing to do. His turnover has gone up 400% since the Pandemic and all of which has this has come from online events. People will dip in and out of sessions from an online event, whereas at an exhibition you tend to go for the day. Consumers and members are very keen to look at more snackable content. Education has been one of the benefits for associations particularly in terms on online delivery. Ted Talks tend to be delivered quickly and less than 15 minutes.

Find out more from Richard: Looking for the best in event training, development online or in person services? Contact Realise

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

THE ROYAL COLLEGE OF MUSIC – SITI OSMAN

In this episode we talk about the Friends model of the membership society and in this case it’s the Membership Officer of the Royal College of Music Siti Osman.

The RCM is a top conservatoire in the UK and Europe attracting local and international talent – with students coming from 56 nations; they have approximately 900 students studying at one time.

The Friends and Family loyalty membership is aimed at attracting friends and family members of the students.

There are lots of talks from leading academics and special events.

Siti talks about how they offer priority events and how they promote it to their Friends scheme. For less than £4 a month you can become a member of the Royal College of Music and its such a great way to support their students. The RCM have a number of Ambassadors which are loyal “friends” and so the power of this word of mouth is very strong.

If you want to find out more about the RCM go visit Home | Royal College of Music (rcm.ac.uk)

Top Influencer Marketing Agencies for 2022

If you’re looking to build your influencer reach, there’s a huge choice of agencies out there who can help you achieve your goals, depending on your audience, location and scale.

But how to choose the right one for your brand?

I’ve put together my list of top influencer marketing agencies you should be keeping an eye on in 2022.

 

  1. Audience2media

Connecting brands with relevant people. Audience2media calls itself the world’s only behavioural influencer marketing business.

Read more: Audience2Media, innovative and truly bespoke approach to online campaigns

 

  1. Apexdrop

A specialist in micro-influencer marketing in the beauty, personal care, food & beverage, wine & spirits, home goods, health and wellness, and fashion industries, using rigorously screened influencers who are passionate about a product rather than paid. 

Read more: Inspire Millions With Micro Influencers – ApexDrop™

 

  1. Audiencly

The only worldwide full Gaming Influencer Agency managing an exclusive network of valuable Influencers. They offer an all-round management for influencers and support companies in developing efficient and sustainable marketing strategies.

Read more: Audiencly I Influencer Marketing Agency I Düsseldorf, Hamburg, London

 

  1. August United

August United are an integrated influencer marketing agency providing end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management to ignite brands.

 

Read more: Influencer Marketing Agency | August United 

 

  1. Carusele

Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimise campaign performance and guarantee results

Read more: Top Influencer Marketing Agency | Carusele

 

  1. Engage Hub

A brave social media agency changing the way brands interact with consumers, through effective and strategic campaigns that deliver results. Delivering campaigns that ‘turn eyeballs into clicks and clicks into sales’.

Read more: UK’s #1 Influencer Marketing Agency | Engage Hub

 

  1. Famepick

FamePick offers next-level influencer and celebrity procurement services. They manage 100+ talent directly and 50,000+ talent on their self-service platform. As one of the only influencer platforms that actually manage talent directly, FamePick is established as the industry leader in influencer and celebrity procurement.

Read more: FamePick Marketing Agency

 

  1. Fanbytes

Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media and claim to have cracked the science of how brands can reach and meaningfully engage younger audiences.

Read more: Home – Fanbytes

 

  1. The Fifth

As award-winning creative agency putting influential talent at the heart of campaigns. On a mission to evolve and professionalise influencer marketing, and champions of the voices who influence culture.

Read more: Home – THE FIFTH

 

  1. Fourth Floor Creative

Bringing brands and influencers together to make content that engages audiences and builds emotional connections

Read more: Fourth Floor | Influencer Marketing Agency (fourthfloorcreative.co)

 

  1. The Good Egg

The Good Egg is a purely Gen Z and Millennial-led team, who describe themselves as an international, disruptive and creative team with a multicultural background that work to bring campaigns to life, putting people first.

Read more: The Good Egg – An Influencer Marketing Agency In United Kingdom – Not only are we experts in the creator economy – we are paving the way, too.

 

  1. HireInfluence

An award-winning influencer marketing agency founded in 2011, and serving the world’s most respected brands.

Read more: Top Influencer Marketing Agency – HireInfluence, Inc

 

  1. House of Marketers

 

House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok, branded ‘‘The Success-Driven TikTok Marketing Agency’.

Read more: Leading Global Tik Tok Marketing Agency (50K+ Influencer Network) (houseofmarketers.com)

 

  1. Hypefactory

An Influencer Marketing agency that operators at the intersection of technology and creativity to create full-scale advertising campaigns based on data analysis gathered through Artificial Intelligence combined with exceptional expertise in marketing.

Read more: HypeFactory – Global Influencer Marketing Agency

 

  1. Influence hunter

Influence Hunter is a full-service Influencer Marketing agency running world class and customisable influencer campaigns to create social proof at scale.

Read more: Influence Hunter – Top Influencer Marketing Agency | Custom Influencer Marketing For Exponential Reach

 

  1. The Influencer Marketing Factory

A a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences through authentic, scalable and ROI-oriented campaigns on TikTok, YouTube and Instagram.

Read more: Influencer Marketing Agency – The Influencer Marketing Factory

 

  1. Kairos

Award-winning Kairos Media, one of the founding agencies of the influencer marketing scene, is now one of the fastest growing social-first creative agencies in the UK, redefining brands on social media.

Read more: Kairos Media

 

  1. Leaders

LEADERS helps brands engage and activate audiences worldwide through the best performing influencers, developing and executing creative influencer marketing strategies to take brands to the next level.

Read more: Top Influencer Marketing Agency, Influencer Management, LEADERS (ldrsgroup.com)

 

  1. LTK

LTK is the most successful influencer network that drives billions in brand purchases from the world’s largest curated creator community. They offer a full-to-self-serve influencer marketing platform for brands of all sizes.

Read more: Company | LTK (shopltk.com)

 

  1. MG Empower


MG Empower describe themselves as a global digital marketing powerhouse with storytelling at their core – creating authentic and extraordinary stories to deliver high-impact, transformative results.

Read more: Global Influencer Agency | MG Empower

 

  1. Moburst


Moburst focusses on hypergrowth, and exceeding KPIs to become a category leader through delivering strategy-driven creative solution that connect with targeted audiences.

Read more: Digital Marketing Agency That Delivers in 2022 | Moburst 🚀

 

  1. More Influence

An agency built on the founding principal that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. They help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand, as a means to connect with their target audience.

Read more: MoreInfluence | Influencer Marketing Agency | Visit Now

 

  1. The Motherhood

The Motherhood is a full-service influencer marketing firm staffed by PR agency veterans and has a proven track record of producing strategic campaigns with a hand-crafted approach to build trust among brands, influencers and communities.

Read more: Social Media Influencer Marketing Agency | The Motherhood

 

  1. Neoreach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies.Their team is responsible for creating some of the most successful influencer campaigns of all time, and developing activation and measurement techniques that are now widely accepted as today’s industry best practices.

 Read more: NeoReach: Influencer Marketing for Global Brands

 

  1. Obviously

Obviously is the leading full-service influencer marketing agency for Fortune 500 companies, specialising in providing cutting-edge strategy and world-class service.

Read more: The Leading Influencer Marketing Agency‎ | OBVIOUSLY

 

  1. Open influence

A global creator marketing company combining technology and data to build data-backed influencer marketing campaigns and leverage social insight to inspire creativity and innovation.

Read more: Best Influencer Marketing Solutions | Open Influence

 

  1. The Outloud Group

The Outloud Group is a full-service agency that ‘combines art and science’ to create and executestrategic campaigns that tell a brand’s story and deliver measurable results at scale.

Read more: Influencer Marketing Agency | The Outloud Group | United States

 

  1. Post for Rent

Post For Rent is a technology-powered one-stop-shop for influencer marketing offering a choice of a do-it-yourself toolkit with access to a +230K influencer database, or a full, managed campaign service.

Read more: Influencer Marketing Platform | Post For Rent

 

  1. Relatable

A global agency scales influencer marketing to create content, reach new audiences, and drive sales. They combine creativity, strategy, and technology and lay claim to ‘the world’s largest global index of influential creatives.’

 Read more: Relatable

 

  1. Stargazer

Stargazer is a performance agency connecting brands with 5M+ creators on YouTube, Instagram, Snapchat and Tiktok to build effective influencer marketing and activate long tail influencers.

Read more: Stargazer – The Influencer Marketing Agency and platform

 

  1. Sway Group

With a network of 30K US and Canadian influencer, Sway Group delivers influencer strategy and ROI through scalable infleuncer marketing campaigns that incorporate authentic content and effective storytelling.

Read more: Sway Group – We sit at the powerful crossroads of content and influence. If you have high-touch content needs that require a true strategic partner, you need Sway.

 

  1. The Shelf

The Shelf is an industry-leading, full-service influencer marketing agency with a focus on performance and ROI. Their platform allows them to discover and vet highly targeted influencers, while also providing our clients with a real-time campaign monitoring dashboard.

Read more: www.theshelf.com

 

  1. Ubiquitous

Ubiquitous is the first tech-driven, managed marketplace to fully automate cross-platform influencer marketing for brands and creators, with a particular specialism in TikTok.

Read more: UBIQUITOUS: Influencer Marketing at Scale (ubiquitousinfluence.com)

 

  1. Upfluence

Upfluence is a leading influencer platform for e-commerce and direct-to-consumer brands with access to a worldwidecommunity of influencers, accessible through an advanced search engine.

Read more: Upfluence | The Leading Influencer Marketing Platform

 

  1. Veritone One

Veritone One creates impactful advertising for some of the world’s most recognisable brands using AI to provide real-time ad verification and turn data into actionable intelligence to optimise campaigns.

Read more: Veritone One | World’s Largest Performance Audio Agency

 

  1. Viral Nation

Viral Nation is a global full-service digital and social agency group using integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.

Read more: Viral Nation – A Modern Marketing & Technology Company

 

  1. Zorka

Zorka increases LTV and ROI metrics by offering smart and creative approaches according to brand’s goals, KPIs, and strategic plan. Their influencer marketing focusses on achieving maximum ROI via performance-forecasted, native and entertaining content inciting organic emotional brand connections.

Read more: Home (zorka.agency)

 

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • how to build an influencer strategy
  • what makes a great influencer
  • about the rise of Clubhouse and Tik Tok
  • about future digital trends for connecting with a digital customer

Order your copy at:Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/book

What Are The Top Social Media Trends 2022?

What Are The Top Social Media Trends 2022?
What Are The Top Social Media Trends 2022?

What Are The Top Social Media Trends 2022?

My friends at Hootsuite have released this year’s digital report and, as ever, it’s full of fascinating insights into the world’s online behaviours.

The full report analysis data from 230 countries and territories, offering a global perspective on how people are using all things online, and predictions for our digital future that will help your business stay ahead.

The full report (which you can download here: Digital 2021 - Social Media Marketing & Management Dashboard - Hootsuite) is pretty detailed. It’s worth a read, so to whet your appetite here are some of the main take-outs.

1. Social media use

According to Hootsuite’s report, there are now 4.62 billion social media users around the globe (note: the term ‘users’ may not represent unique individuals). That’s up 424 million users (or +10.1%) on last year.

It represents around 75% of the world’s population over the age of 13, and users spend an average of just under two and a half hours per day on social media.

This global expansion in social media use gives your brand more opportunities to be seen by your audience.

But it’s also important to recognise that social media use is split, on average, across 7.5 different platforms.So to maximise opportunities to get your brand in front of your audience, you need to have a presence across multiple platforms, AND tailor your content according to the user experience for each one.

2. The world’s most-used social media platforms in 2022

Here’s the leaderboard according to Hootsuite’s research. No real surprises in terms of the most-used platform. Facebook still leads the field, by quite a long way.

So it’s pretty clear that there are benefits to your brand to having a presence on Facebook. But with so many users, and so many other brands, you need to think carefully about how you manage your content.

There are many different ways in which your content can cater for the experiences offered by Facebook, so it’s important to understand how your specific audience interacts with you here.

Facebook groups – does your audience engage with them? These digital communities have become increasingly meaningful to many social media users, so if your audiences have strong engagement, so should you.

Facebook advertising – the potential reach is huge, so it may be time to consider (or revisit) running ads here.

It’s also worth noting that whilst Facebook is top of the ‘most-used’ list, when it comes to users aged 16-24, their favourite is WhatsApp. If your audience is in this bracket, you might want to consider whether a WhatsApp Business account would be a good move in terms of communication options with your customers.

3. Who uses which platforms?

As we’ve already seen, most social media users are on more than one platform. This makes it easier for you to reach people, but it’s important to be aware of the different mindsets for platform use and tailor your content accordingly.

You’ll need to think about tailoring your content to the reasons why people are on that platform. Which platforms and their users are best aligned with your business goals, and what content will work best for them?

4. Social media advertising

In 2021, social media advertising represented around a third of global digital advertising spend.

That’s an increase of $23 billion (or 17.4%) on the previous year on social media advertising. That’s despite many brands having reduced their overall marketing budgets during the pandemic.

More than half of the marketers Hootsuite surveyed for their report said their paid social spend is likely to increase in 2022, as well.

They aren’t spending it all on the top platforms, though. Many marketers, as well as spending on Facebook, Instagram and Twitter, are seeing channels like TikTok, Snapchat and Pinterest as emerging priorities.

5. TikTok as a marketing tool

TikTok has been developing its opportunities for marketers in recent months. It’s particularly popular with the 16-24 age-group. I took a look at the platform’s growing portfolio of marketing tools in my Marketers Guide to TikTok.

TikTok is becoming such an important marketing tool for many brands, that Hootsuite have analysed it’s advertising audience in more detail.

TikTok has a huge potential reach of 884.9 million users over 18. The report doesn’t give a year-on-year comparison here (perhaps because TikTok advertising is a relatively new phenomenon), but that’s up 60 million (7.3%) on the previous quarter.

What is perhaps most useful for brands is the analysis of TikTok advertising audiences by age group and gender.

Unsurprisingly, the largest group on the platform is 18-24 year-olds, followed by 25-34 year-olds.

But with the massive number of users, it’s not just those age groups that you can engage.

And remember, a strategy encompassing TikTok doesn’t necessarily mean increasing reach. It’s an ideal platform for changing perceptions – or strengthening them – if you are looking to position your brand as bolder, or more cutting-edge. If you’ve got quality, entertaining content, it could be a great fit for TikTok audiences. At the very least, it could be a platform to think about or experiment with.

6. Online shopping habits

If you’re a brand that deals in e-commerce, this next slide is for you. Hootsuite have analysed a wider report to look at the percentage of internet users aged 16-64 who use selected e-commerce activities each week.

The top line here is that almost 60% of internet users bought something online every single week.

Talking about consumer goods alone, 2021 saw people spend $3.85 trillion online, an increase of 18% ($591 billion) on 2020.

We know, of course, that the pandemic drove a dramatic increase in online shopping around the world, but that trend seems set to continue, especially now that social media platforms have capitalised on it and increased their online shopping tools.

Hootsuite recommends taking a good look at your social storefronts across your channels to ensure a seamless and enjoyable shopping experience rather than simply a transactional relationship. Many shoppers appreciate the opportunity to compare products and to share with friends, for example.

7. Online shopping research

How do internet users research what to buy and where to buy from?  Hootsuite has looked at this, too.

Overall, search engines are the main source of information, closely followed by social media networks. But of the younger age groups those 16-24 yearsprefer social networks, and for those 25-34 search engine are only just ahead.

Remember, again, it’s the experience that’s important. The ability to ‘buy now’ whichever platform you’re on is vital, but positive comments, likes and customer reviews are influential drivers when it comes to prompting that all-important click.

These are the main take-outs from the full report. The complete report also includes some useful, more in-depth insights into online behaviour including the most-used devices and advice about strategy.

Hint: brands need to be focussing on:

  • Social experience to ensure every step of the purchase journey is positive and aligned
  • Customer care – using social as a key tool
  • Understanding user-behaviour, especially Gen-Z

If you’d like to talk about how to build or develop your digital strategy to take advantage of the trends developing in 2022, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • how to build an influencer strategy
  • what makes a great influencer
  • about the rise of Clubhouse and Tik Tok
  • about future digital trends for connecting with a digital customer

HOW CREATORS CAN TURN FOLLOWERS INTO CUSTOMERS – DAVE PERRY TALKS E-COMMERCE

Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. “The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.” says Perry. Before Carro, Sony PlayStation acquired Perry’s last company Gaikai to establish leadership in the future of streaming video games from the Cloud. This service is called PlayStation Now. Prior to this, Perry was the Co-Founder & Chief Creative Officer of Acclaim Entertainment, helping introduce ‘free-to-play’ gaming to the western markets. Disney acquired Acclaim. Before that, Perry founded the game development company Shiny Entertainment based in Laguna Beach, CA. Shiny was first acquired by Interplay to capture the rights to Earthworm Jim, then again by Atari, to obtain the rights to the games based on Warner’s Matrix movies. After 39 years in the business, Perry remains one of the best-known video game industry veterans, with multiple #1 hits and the Develop – Development Legend award.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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CLASH FOUNDER P.J. LEIMGRUBER ON HOW CREATORS CAN MONETISE MORE OF THEIR CONTENT

P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan base. Outside of work, he is a father, music aficionado, and DJ.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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FIND OUT WHY MARC JARRETT RUNS OVER 200 WHATSAPP GROUPS

Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups. But he started his career in the financial industry – he was a banker and futures broker. Marc has also spent a lot of time in the telecoms sector. He acts now as a business matchmaker. He connects his members with each other through relevant opportunities. Business boils down to people and trust, he says – building human connections first then, building business is second. The audience is global. He knows all of his ‘tribe’ that are all professionally vetted. He doesn’t want any ‘bad actors’ in there. One of his members was looking for a bodyguard in South Africa, Marc flipped the enquiry to his personal protection group and within a day – someone was hired to fulfil the role. Listen to more of what Marc has to say about this fascinating network.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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SHANNON WALKER TALKS ABOUT THE INFLUENCER PAY GAP AND SUPPORTING CAMPAIGN DIVERSITY

Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist. She has worked with major brands like Liberty London, where she launched their Influencer Marketing department as well as luxury fragrance brands such as Cartier, Bvlgari, Jimmy Choo, Elie Saab, Alaïa and Issey Miyake. Shannon has enjoyed a seven-year career at the forefront of disruptive Digital PR strategies that have achieved triple percentage YOY revenue growth and increased brand rankings for B2C businesses. Wanting to create more purpose through her profession, Shannon’s mission is to help drive industry change around diversity and meaningful communications to reinforce positive and uplifting online environments. In this episode we talked about the disparity of pay for some creators of colour and what we can do as an industry to resolve it. We also discuss brands like Nike that are leading the way in inclusion and others that have embraced stamping out racism as part of their marketing campaigns.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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