Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates (fans) come often be seen as more authentic and deliver higher engagement than big celebrity endorsers.
@paularcher
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at freedom:ONE