SOCIAL COMMERCE IS WORTH A STAGGERING £16BN FOR RETAIL BRANDS (FT. ED WILSON)

In this episode we talk with Retail and E-commerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like m madebymitchell.co.uk and plouise.co.uk but also the mainstream brands like M&S have leaned into influencer marketing well. Visit here