Membership Mystery Audit

Mystery shopper image

Ever wondered how member prospects view you?

We will help you find out

  • How to get clearer on your membership proposition
  • How an independent auditor views you in relation to other associations
  • How your membership team react to a prospect
  • How member prospects would give you better insight into joining

Our full membership in Cognito audit will include

  • 1 email and 1 phone call interaction to your organisation to ask about membership
  • Review of follow up response (timing and details)
  • Assessment on benefits proposition (online and printed collateral)
  • Assessment on website navigation
  • Audit of social media presence and engagement
  • 2 calls to prospects that are not members to establish why they have not joined
  • Full report on analysis with recommendations from a membership expert

Total cost £1200+VAT