● Generating more revenue and charging higher prices
● Having your prospective clients coming to you rather than you having to prospect all the time
● Having your content seen by your relevant target audience

I do this through a 3 month course delivered on zoom over 1.5 hour sessions

1. Insight

First we appraise your own social media on line digital presence and that of your nearest competitors. Most importantly we want to see how engaged your target audience is and to what type of content they are relating to. For example motivational posts, video, photos, stats, polls and what social media platforms are your target audience most relevant on.

2. Align

Our next phase is to make sure your brand name, message, tag line, values are all aligned on all the social media platforms. This could be Instagram, Tiktok, Linkedin, Twitter and Youtube. To be an influencer or the go-to person in your niche your target audience needs to understand exactly what you do and what problem you are solving. A brand is what someone says about you when you are not there, so the content messaging is per important. I will help you create a compelling brand proposition.

3. Create Influencer Strategy

The most successful content creators and influencers didn’t just become influential overnight it took hard work and effort. Mostly importantly they made mistakes and tested a lot of content. In this phase we create a personalised influencer strategy that looks at content creation, partnerships and social profiling.

4. Refer

I refer you to some of my network as I am a born connector. I help you become that person that connects others. Growing your influence is all about finding the right connections that truly count. I also help you build your own “circle of influence”.

5. Evaluate

Like any form of marketing its very important that you constantly evaluate and measure what you do. Only by doing this will your audience and influence grow. I share with you all the metrics you need to evaluate your success.

Sometimes business owners just realise that the process of finding the right influencers takes forever and then responding and nurturing these relationships takes even longer.

The reality of running an influencer marketing campaign takes time and that’s why there are professionals dedicated to this. My partner company AUDIENCE2MEDIA will help you.

1. Set up a brainstorming strategy session to understand your brand, what you want to achieve and some ideas around a typical brand campaign.

2. Research typical influencers that could meet this brief (this might be a gifted or paid collaboration), we will typically reach out to 40 to get 20 influencers.

We also identify influencers that match your ideal target audience and we have online tools to view their audiences for example gender mix, geo location, interests and more.

Better have a few engaged influencers than have many that aren’t that focused.

3. Help you set a budget, we have our own minimum fee for the work, but will often suggest you invest in influencer payment particularly for content that you can use on your social media or for those that have larger audiences.

4. Create a proper brief for the influencers and contract them where payment is involved. Ensure all the posts are approved appropriately. We work to the BCMA (Branded Content Marketing Association) influencer guidelines.

5. We will outreach to influencers and confirm activation of the influencer campaign. A typical campaign will last 6 weeks but if its an ambassador program it will last longer. We will negotiate fees with influencers to make sure you get the best reach and engagement.

Don’t underestimate the time it takes to do this. Its why many brands use professional influencer agencies like AUDIENCE2MEDIA to do it. Also its important to manage the rights of usage and as an agency this is what we do as part of the contract with the influencer.

6. Evaluate the results, ideally if on Instagram we want to use the Paid Partnership functionality giving us access to the campaign results. Whats important is we can measure the results against the KPIs we set at the start of the campaign. After all everyone wants an effective influencer campaign that has high levels of engagement and conversion.

BOOK A FREE DISCOVERY CALL WITH ME TO SEE IF WE CAN HELP YOU: