Influencer Marketing Tools | Gordon Glenister

Looking for the Best Influencer Marketing Tool?

Navigating the world of influencer marketing tools can be overwhelming when seeking to enhance your campaign’s return on investment (ROI). Fortunately, we’re here to assist you.

My team has carefully compiled a comprehensive list of the 25 most successful and widely used influencer marketing tools currently available. This diverse selection encompasses a wide range of options, including tools with advanced capabilities as well as those offered at no cost.

Regardless of your campaign budget or the size of your company, we are confident that you will find a tool that aligns with your specific requirements. It’s time to choose your preferred influencer marketing platform.

Take the first step and explore the options now.

Affable

Aspire

Upfluence

Grin

Tagger

Izea

NeoReach

Julius by Triller

Traackr

CreatorIQ

Lefty

Mavrck

Mention

BuzzSumo

Onalytica

Brand Connect

Heepsy

Hype Auditor

Post for Rent

Klear

Lumanu

Carro

Influencity

Follower Wonk

Scrunch

1. Affable.ai

Price: Price available upon request.

Affable.ai is a comprehensive AI-driven solution designed to facilitate influencer marketing campaigns. With access to a vast database of over 6 million creator profiles, you can easily choose influencers for your campaign and efficiently manage multiple campaigns simultaneously.

2. Aspire

Price: Price available upon request.

Aspire is a powerful influencer marketing platform that enables eCommerce brands to establish and nurture influential communities comprising influencers, ambassadors, affiliates, customers, and beyond. With Aspire, brands have the ability to discover genuine partners, streamline relationships, expand their programs, and accurately measure the tangible business impact, regardless of their current stage in the influencer marketing journey.

3. Upfluence

Price: Price available upon request.

Upfluence.com is a comprehensive influencer marketing platform that helps businesses discover, manage, and analyze influencer partnerships. It offers tools to search for relevant influencers, provides in-depth analytics for evaluating campaign impact, and facilitates communication and collaboration with influencers. Additionally, Upfluence offers features for tracking content performance and monitoring brand mentions.

4. Grin

Price: Price available upon request.

Grin.co is an influencer marketing platform that simplifies and optimizes influencer marketing campaigns. It helps businesses find, engage, and manage relationships with influencers. The platform allows brands to search for influencers based on specific criteria, facilitates communication and collaboration, and provides tools for tracking and measuring campaign performance. Grin.co also offers features for managing influencer relationships, including contract management, payments, and performance tracking. Overall, it serves as a centralized hub for streamlining influencer marketing activities and achieving more effective campaign execution.

5. Tagger

Price: Price available upon request.

Founded in 2015, Tagger started as a music recommendation engine but shifted to influencer marketing due to the potential in analyzing social conversations. Unlike typical influencer platforms, Tagger goes beyond influencer insights, tracking over 9 billion social conversations and offering in-depth data analysis. It serves as a digital marketing research tool and an influencer marketplace with 6 million profiles, campaign management, and reporting. Tagger’s strength lies in its advanced analytics, giving brands a significant edge from the outset.

6. Izea

Price: Get started for FREE. Click HERE to see the pricing page.

Izea.com is an influencer marketing platform that connects brands with influencers and content creators. It facilitates campaigns on social media, where influencers promote brands’ products or services. The platform offers a marketplace for brands to find suitable influencers and provides tools for managing campaigns, tracking performance, and assessing success. Influencers can also find opportunities for sponsored content and promotional collaborations.

7. NeoReach

Price: Price available upon request.

NeoReach.com is an influencer marketing platform that simplifies influencer discovery, connection, and management for marketing campaigns. It offers tools for targeted influencer search, in-depth analytics, and efficient campaign tracking. The platform serves as a centralized hub to streamline and optimize influencer marketing initiatives for brands.

8. Julius (by Triller)

Price: Julius operates on a software-as-a-service model, distinguishing itself from other search platforms by offering an annual fee structure without a monthly option. The exact fee depends on the number of users seeking access to the software, making each case unique. While specific figures can’t be provided, the annual cost of using Julius is competitive compared to similar products in the market.

Julius by Triller Inc. is an influencer marketing platform that helps brands and marketers find and connect with influencers for their marketing campaigns. The platform provides tools and features to streamline the influencer discovery and collaboration process. Julius allows brands to search for influencers based on various criteria, including industry, audience demographics, engagement metrics, and more. The platform offers in-depth analytics and insights into influencers’ performance, enabling brands to assess the reach and impact of their campaigns. Additionally, Julius provides features for managing influencer relationships, including communication, collaboration, and campaign tracking.

9. Traackr

Price: Price available upon request.

Traackr.com allows brands to search for influencers based on various criteria, including industry, audience demographics, engagement metrics, and more. The platform provides in-depth analytics and insights into influencers’ performance, helping brands evaluate the reach and impact of their campaigns. Additionally, Traackr.com offers features for managing influencer relationships, including communication, collaboration, and campaign tracking. It serves as a centralized platform for brands to efficiently coordinate and execute their influencer marketing initiatives.

10. CreatorIQ

Price: Price available upon request.

CreatorIQ.com is an influencer marketing platform that equips brands and marketers with tools for discovering, managing, and analyzing influencer campaigns. The platform streamlines the influencer marketing process and enhances brand-influencer collaborations. Brands can conduct targeted influencer searches using specific criteria like industry, audience demographics, and engagement metrics. The platform offers comprehensive analytics and insights into influencer performance, allowing brands to evaluate campaign reach and impact effectively.

11. Lefty

Price: Starts at $660

Lefty.io was an influencer marketing platform that provided brands and marketers with tools to discover and collaborate with influencers for their marketing campaigns. The platform focused on helping brands connect with influencers on Instagram. Lefty.io allowed brands to search for influencers based on various criteria, including audience size, engagement rates, and niche. The platform provided data and insights to help brands make informed decisions about influencer partnerships.

12. Mavrck

Price: Price available upon request.

Mavrck.io was an influencer marketing platform that provided brands and marketers with tools to identify and collaborate with influencers for their marketing campaigns. The platform focused on helping brands engage with their most influential customers and turn them into brand advocates. Mavrck.io allowed brands to identify influential customers and invite them to participate in marketing initiatives, such as creating user-generated content, sharing product reviews, and promoting brand campaigns on social media. The platform provided features for tracking influencer performance and campaign analytics, allowing brands to measure the impact and ROI of their influencer marketing efforts.

13. Mention

Price: Starts at $49

Mention.com was a social media monitoring and online reputation management platform. The platform allowed businesses and individuals to monitor mentions of their brand, products, or keywords across various social media platforms, blogs, news sites, forums, and other online sources. Mention.com provided real-time alerts and notifications whenever a brand or keyword was mentioned, enabling users to stay on top of conversations and respond to mentions promptly. It also offered sentiment analysis, helping users understand the overall sentiment surrounding their brand and track customer feedback. In addition to monitoring brand mentions, Mention.com provided competitive analysis features, allowing users to compare their online presence with that of their competitors.

14. BuzzSumo

Price: Starts at $99

15. Onalytica

Price: Price available upon request.

Onalytica.com was an influencer marketing platform that provided brands and marketers with tools to discover and engage with influencers for their marketing campaigns. The platform focused on identifying top influencers and thought leaders in various industries and niches. Onalytica.com allowed users to search for influencers based on specific topics, keywords, and social media platforms. The platform provided detailed influencer profiles, including audience demographics, reach, engagement metrics, and content performance. Additionally, Onalytica.com offered features for managing influencer relationships, including communication, collaboration, and campaign tracking. It served as a centralized platform for brands to coordinate and execute their influencer marketing initiatives effectively.

16. BrandConnect (formerly Framebit)

Price: Free

YouTube BrandConnect was a branded content platform offered by YouTube. It allowed brands to connect with popular YouTube creators (influencers) to co-create sponsored content and branded videos that promote their products or services. YouTube BrandConnect enabled brands to collaborate with YouTube creators who have established audiences and influence in their respective niches. Brands could work with these creators to develop engaging and authentic content that resonates with the creators’ audiences while showcasing the brand’s offerings. This platform provided an opportunity for brands to tap into the power of influencer marketing on YouTube, leveraging the reach and influence of content creators to effectively promote their products or services to a highly engaged audience.

17. Heepsy

Price: Starts at $49. Free trial available.

Heepsy.com was an influencer marketing platform that provided brands and marketers with tools to discover, analyze, and connect with influencers for their marketing campaigns. The platform focused on helping brands find relevant influencers on Instagram and YouTube. Heepsy.com allowed brands to search for influencers based on specific criteria, including industry, audience demographics, engagement metrics, and more. The platform provided in-depth analytics and insights into influencers’ performance, enabling brands to assess the reach and impact of their campaigns. Additionally, Heepsy.com offered features for managing influencer relationships, including communication, collaboration, and campaign tracking. It served as a centralized platform for brands to efficiently coordinate and execute their influencer marketing initiatives.

18. HypeAuditor

Price: Price available upon request.

HypeAuditor.com was an influencer marketing platform that provided brands and marketers with tools to analyze and audit influencer accounts on social media platforms, particularly on Instagram. The platform focused on assessing the authenticity and credibility of influencers’ followers and engagement metrics. HypeAuditor.com allowed users to conduct detailed analyses of influencer profiles, including their audience demographics, follower growth trends, engagement rates, and potential reach. The platform provided insights into the authenticity of an influencer’s audience, detecting potential fake or inactive followers. Additionally, HypeAuditor.com offered features for comparing influencers, finding influencers based on specific criteria, and accessing performance analytics for influencer campaigns.

19. Post for Rent

Price: Price available upon request.

PostForRent.com was an influencer marketing platform that provided brands and marketers with tools to discover, connect with, and manage influencers for their marketing campaigns. The platform focused on helping brands find relevant influencers on social media platforms, particularly on Instagram and TikTok. PostForRent.com allowed brands to search for influencers based on specific criteria, such as industry, audience demographics, engagement metrics, and more. The platform provided in-depth analytics and insights into influencers’ performance, enabling brands to assess the reach and impact of their campaigns. Additionally, PostForRent.com offered features for managing influencer relationships, including communication, collaboration, and campaign tracking. It served as a centralized platform for brands to efficiently coordinate and execute their influencer marketing initiatives.

20. Klear

Price: Price available upon request.

Klear.com is an influencer marketing platform that provides brands and marketers with tools to discover, analyze, and manage influencer campaigns. The platform focuses on helping brands find influencers on various social media platforms, including Instagram, TikTok, YouTube, and Twitter. Klear.com allows brands to search for influencers based on specific criteria, such as industry, audience demographics, engagement metrics, and more. The platform provides in-depth analytics and insights into influencers’ performance, enabling brands to assess the reach and impact of their campaigns. Additionally, Klear.com offers features for managing influencer relationships, including communication, collaboration, and campaign tracking. It serves as a centralized platform for brands to efficiently coordinate and execute their influencer marketing initiatives.

21. Lumanu

Price:Starts at $2,000

Lumanu.com was an influencer marketing platform that provided brands and marketers with tools to simplify and optimize influencer marketing campaigns. The platform focused on helping brands connect with influencers on social media platforms like Instagram. Lumanu.com allowed brands to search for influencers based on specific criteria, such as industry, audience demographics, engagement metrics, and more. The platform provided insights into influencer performance, allowing brands to assess the reach and impact of their campaigns. Additionally, Lumanu.com offered features for managing influencer relationships, including communication, collaboration, and payment tracking. It served as a centralized hub for brands to efficiently coordinate and execute their influencer marketing initiatives.

22. Carro

Price: Price available upon request.

GetCarro.com is a website that facilitates influencer marketing and dropshipping. It provides a platform for e-commerce businesses to connect with influencers, who have a large social media following, to promote their products or services to a broader audience. Additionally, the platform offers integration with dropshipping, a business model where the store doesn’t keep inventory, and products are directly shipped to customers from third-party suppliers.

23. Influencity

Price: Price available upon request.

Influencity was an all-in-one influencer marketing platform designed to simplify the process of finding, analyzing, and managing influencers for marketing campaigns. Its key features included influencer discovery, providing search criteria like audience demographics and engagement metrics, influencer analytics to access data on performance and audience demographics, campaign management to track progress and communicate with influencers, and ROI tracking to measure the effectiveness of influencer marketing efforts.

24. Followerwonk

Price: Starts at $23 per month

Followerwonk was a Twitter analytics and influencer marketing tool offered by Moz, a renowned company in SEO and digital marketing. Its main features included Twitter account analysis for insights into follower demographics and activity patterns, an influencer search feature to identify potential influencers, follower comparison to discover common connections, tracking of followers and unfollowers, and social graph analysis for understanding follower networks in specific niches or industries.

25. Scrunch

Price: Price available upon request.

Scrunch.com provided an influencer marketing platform for businesses and marketers. It offered influencer discovery with advanced search and filtering tools, influencer analytics for social media performance insights, campaign management, audience insights, brand monitoring, and competitor analysis capabilities.

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