Influencer Marketing Insights

Actionable strategies from decades of influencer marketing experience to build authority, grow your audience, and convert attention into revenue.  

Practical strategies, trends, and insights to help you build influence, run better campaigns, and drive real results.

Influencer marketing events, brand campaigns, and leadership insights

Featured Articles

The Best Strategies on How to Find Micro Influencers Effectively

Micro influencer marketing strategy discussion for brand campaigns

Learn proven methods to identify and collaborate with micro influencers who drive real engagement.

Thought leadership and personal branding strategy concept

Mastering the Art of Personal Branding

Discover how to build a powerful personal brand that positions you as a leader in your industry.

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B2B influencer marketing research and campaign strategy planning

Discover What B2B Influencer Marketing Is and How It Can Elevate Your Strategy

Explore how B2B brands can leverage influencer marketing to drive credibility and growth.

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Artificial intelligence and ChatGPT impact on influencer marketing

How Will ChatGPT Affect Creator Jobs

An insightful look at how AI is reshaping the creator economy and future opportunities.

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Latest Insights

Influencer Strategy

Campaigns

Creator Economy

Thought Leadership

Case Studies / Insights

Start With the Right Influencers

 Download the Top 100 Influencer Index

and discover the people shaping your industry,

so you can stop guessing and start building smarter campaigns.

More Blog Articles

 Influencer Speaker

Influencer Speaker

 Influencer SpeakerGordon Glenister
Published on: 19/05/2026

Finding the right influencer speaker for your event can make all the difference. Whether you’re hosting a marketing summit, corporate gathering, or industry conference, you need someone who can captivate your audience while delivering valuable, actio

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Aspiring influencers could save £812 annually, by adopting the use of AI on social

Aspiring influencers could save £812 annually, by adopting the use of AI on social

Aspiring influencers could save £812 annually, by adopting the use of AI on socialGordon Glenister
Published on: 19/05/2026

Over four fifths (84%)1 of the online population follow influencers and content creators such as Molly-Mae Hague, Zoe Sugg and others across various social platforms.

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How Will ChatGPT Affect Creator Jobs

How Will ChatGPT Affect Creator Jobs

How Will ChatGPT Affect Creator JobsGordon Glenister
Published on: 19/05/2026

As a large language model, ChatGPT has the potential to revolutionize the way we interact with technology. While there are many potential benefits to using a language model like ChatGPT, there are also concerns about the impact it could have on creat

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Who Were Social Media’s Most Successful Fit-fluencers In 2022

Who Were Social Media’s Most Successful Fit-fluencers In 2022

Who Were Social Media’s Most Successful Fit-fluencers In 2022Gordon Glenister
Published on: 19/05/2026

Partly fueled by months of lockdown, the fitness influencer (or fit-fluencer) business has been going from strength to strength over the last couple of years. With gyms closed and exercise possibilities limited, social media became many people’s go-t

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The 2022 Youtube Rich List

The 2022 Youtube Rich List

The 2022 Youtube Rich ListGordon Glenister
Published on: 19/05/2026

Did you know that YouTube is the second-most visited website on the internet (after Google), boasting 14.3 billion visits per month, more than Facebook and Wikipedia. Although content creation platforms like TikTok and Instagram are growing rapidly i

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Most Inspiring Workplaces in London

Most Inspiring Workplaces in London

Most Inspiring Workplaces in LondonGordon Glenister
Published on: 19/05/2026

From breathtaking views over the iconic city of London, to Yoga in nature and the most luxurious palm tree courtyards – remote and hybrid workers will find inspiration in these stunning locations sourced and vetted by Othership.

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Learn From Real Experience

These insights are based on real-world experience

working with brands, running influencer campaigns, and analysing what actually works.

 Ready to Apply What You’re Learning?

 If you want to turn these insights into a structured strategy, the next step is simple.

Gordon Glenister

Helping brands, associations, and individuals become the
go-to voice in their niche.
Author | Speaker | Consultant Podcast | Host

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