The Free Lecture Series
A semester that turns
students into strategists.
A practical guest lecture series on influencer marketing for marketing students. Built around live brand briefs, group work, industry platforms, and a final pitch to the brand teams themselves.
1500
Students Inspired
60
Brand Partners
3 yrs
At UK universities
ยฃ0
Cost to your dept.
The gap
Marketing textbooks can't keep up with influencer marketing.
The discipline moves every quarter. Students graduate having read about it but never having done it. Brands feel the gap when they hire. This programme closes it in one semester.
AS SEEN IN / TRUSTED BY
What's included
A turnkey lecture programme
Plug it straight into your existing marketing module. We handle the brand, the brief, and the industry access.
Live guest lectures
Gordon delivers practical sessions on influencer marketing strategy, creator economy, measurement and brand safety.
A real brand brief
Each cohort is matched with a real brand or local organisation that wants student thinking on a live influencer challenge.
Group project work
Students work in small groups across the semester, researching, ideating, and building a campaign response.
Industry tools & data
Free access to leading influencer marketing tech platforms and data . The same tools agencies use.
Final pitch to the brand
Groups present directly to the brand team, who give feedback and pick the strongest ideas.
Faculty-friendly
Slots into your existing module. We align with your assessment criteria and learning outcomes.
Why students love it
Real briefs. Real brands. Real outcomes.
Students stop reading about marketing and start doing it.
Free access to influencer marketing platforms most students never see.
Brands take the best ideas seriously and often stay in touch with the team.
Local organisations get fresh, free strategic thinking from your cohort.
Groups present to actual brand teams. Not a marking rubric.
Portfolio-ready work students can show in graduate job interviews.
Faculty get a current, industry-relevant module with zero prep overhead.
Past projects (like 8 Track Rum) have shaped real brand decisions.
Case study
8 Track Rum
A challenger spirits brand looking to break into a saturated market through creator-led storytelling. Student groups built influencer strategies, audience personas, and content concepts then pitched them live to the founders.
The brand walked away with usable thinking. The students walked away with a portfolio piece and a real industry contact. That's the model. repeated every semester, with a different brand.
MEET YOUR LECTURER
Gordon Glenister
Three years lecturing at Nottingham Business School and Oxford Brookes. Over 1,500 marketing students taught and connected with 60 brands and local organisations. all through practical, brief-based assignments.
Gordon is an international authority on influencer marketing and community engagement, and brings the industry network and platform access that turns a module into a launchpad.
"The students were able to apply theory to a real client brief and present back to the brand. The level of engagement and the quality of ideas was the best I've seen from undergraduates โ and the brand was genuinely impressed."
FREQUENTLY ASKED QUESTIONS
Can sessions be customized?
Yes. Sessions can be tailored to audience sophistication, industry, and event goals.
Are virtual sessions available?
Yes. Both virtual and in-person formats are available.
Is international speaking available?
Yes.
Are workshops available?
Yes. Workshops can be added for deeper implementation and team engagement.
What audience types are these best for?
Marketing leaders, brand teams, agencies, executives, innovation groups, and conferences.
What we need from you
Free for universities. Zero hidden cost.
A marketing module with 30+ students who can take an influencer brief
A lecture slot (typically 2 hrs) โ we'll fit your timetable
Faculty contact to align with your learning outcomes & assessment
Access to your usual lecture theatre or seminar room
Willingness to host a final brand pitch session at the end of term
Limited cohorts each term