Influencer Global Podcast
Conversations with industry leaders on what actually works in influencer marketing strategy, campaigns, and real-world insights.
Join thousands of listeners learning how to build influence that drives results
Learn From the People Shaping the Industry
The Influencer Global Podcast brings together experts, marketers, creators, and leaders to share practical insights into influencer marketing.
Each episode focuses on real strategies, real experiences, and what’s actually working today.
Latest Episodes
Guest: Grant from The Payment Shed
A real-world journey of turning creative skills into a thriving content-led business.
Niche positioning and storytelling are key to standing out as a creator.
Guest: Ben Woolams
A conversation on creator rights, unused brand content, AI licensing, and the future of digital ownership.
Guest: Murphy Hopkins Hubbard
Compliance, creator protection, certification, and safer influencer marketing.
A deep dive into trust, compliance, creator safety, and the critical need for accountability in the evolving creator economy.
Guest: Dr. Lydie and Dr. Hazal
From medical school to content creation, entrepreneurship, and community building.
A look behind the scenes at the journey of doctor creators, focusing on how they build loyal online communities, navigate social media pressures, and successfully scale ventures outside the medical field.
Guest: Sega Cheng
AI, creator partnerships, authenticity, and the future of influencer marketing in Asia.
Consistency and value-driven content outperform viral tactics on YouTube.
Guest: Charlie Hills
Authenticity, personal branding, AI, and building a loyal audience on LinkedIn.
An examination of how AI is transforming influencer marketing, why Asian markets are leading global innovation, and the rising importance of trust, data, and long-term creator partnerships.
Guest: Jennifer Powell
Creator licensing, talent management, and building long-term global brands.
Unpacking the evolution of the creator economy, the immense power of licensing, and the shift toward creators building the legacy brands of the future.
Guest: Max Corbridge
AI threats, deepfakes, cybersecurity, and protecting creators in the digital age.
Insights from an ethical hacker on the growing risks of AI—including deepfakes, voice cloning, and cyber-attacks—and the urgent steps creators and brands must take to secure their digital footprints.
Guest: Kristian Downer
How B2B brands can use LinkedIn thought leader ads to build trust, increase visibility, and generate revenue through personal profiles.
Leveraging LinkedIn thought leader ads for B2B revenue, why personal profiles outperform corporate ads, and the power of human-led campaigns to boost engagement and sales.
Guest: Brit Starr
The creator economy's evolution, current influencer trends, and scaling authentic brand partnerships through data and technology.
Strategies for navigating a competitive creator economy, focusing on trust, authenticity, the evolving role of creators, and data-driven insights to scale partnerships.
All Episodes
What You’ll Learn
How to build authority through influencer marketing
What makes influencer campaigns successful
How brands and creators collaborate effectively
The future of influence and digital engagement
Want to Apply What You Hear?
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Bring These Insights to Your Audience
If you're planning an event or looking for a speaker on influencer marketing, Gordon delivers practical, insight driven sessions that your audience can apply immediately.
Hosted by Gordon Glenister
Influencer marketing specialist
Host of the Influencer Global Podcast
Author published in multiple languages
International keynote speaker
Advisor to brands and organisations
Start Building Your Influence
If you want to go beyond listening and start applying these strategies, the next step is simple.