by Gordon Glenister


-145days -20hrs -55min -39sec

Influencer marketing is one of the fastest growing advertising media. In this book you will learn how to work with influencers and set a clearly defined strategy Many organisations have created entire businesses around the use of influencers particularly in the fashion sector, so whether it’s a new restaurant opening, a new product launch, a new app, a conference or merely part of your marketing customer acquisition funnel. You will also understand how best to work with B2B influencers and thought leaders.


  • What is influencer marketing
  • Who are influencers and how do they work
  • Different types of influencers
  • Creating the right campaign brief
  • Influencer agencies, platforms and media agencies
  • Different types of influencer campaigns and tactics
  • Making sure its legal and compliant
  • Evaluating and measuring success
  • Influencer marketing around the world
  • Glossary of terms
  • Case studies

Get your copy of Gordon's book from Kogan or Amazon


"Absolutely jam-packed full of incredibly useful info that (finally) feels like is all in one place. A must-read for all in the industry no matter your level." Sophie Crowther, head of influencer talent, Brave Bison

"As a comms professional with over two decades of PR experience, I am conscious that Influencer Marketing (IM) has always been part of the mix - we just didn't call it that!  The vast majority of brands require strategies to influence behaviour and successfully engaging influencers is likely to be part of those winning strategies going forward.  This handbook is an essential, engaging yet incredibly practical read for marketers and talent, to fully understand IM. It will surely be recognised as a key tool in the maturation of the industry of influence in years to come." Davnet Doran, Head of brand PR at Britvic Soft Drinks

"A must-read if you want to get a global influencer marketing outlook. Theory that is easy to read, understand and apply!" - Maria Rodriguez / Comms. and Marketing Director at Open Influence.

"Great to finally find a book that brings together so many different elements of the influencer marketing profession and tackles key issues such as strategy, authenticity and compliance." Rupa Shah, Director of Hashtag AD Consulting

"This is an incredibly comprehensive introduction to the world of influencer marketing. If you are looking to work with influencers for the first time or brush up your knowledge, you should get this title. It removes the mystery from this industry and shows how you can get the best return on your investment." John Adams, Award winning Dad Blogger

"Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms, and bring together the views of those forging its future." Craig Knox Head of Talent and Influencer Marketing The Corner

"'Influencer Marketing Strategy' is perfect for marketing specialists, ceos and influencers.The book covers interviews and insight from top influencer marketing specialists. If you want a solid foundation in influencer marketing, you should definitely read this remarkable book by Gordon Glenister. It will give you an organized system of actionable knowledge and a complex view from different angles." Nick Baklanov, Marketing specialist, HypeAuditor

"This is A timely addition to the influencer landscape to help those working in this dynamic and fast moving industry and is a must read for marketing agencies, content creators, and organisations large and small." Elle Linton, top fitness blogger

"This book is a great exploration of makes influencer marketing such an effective business marketing tool definitely worth a read to anyone considering the utilisation of social media in their future marketing strategy." Louise Simpson, blogger @beautifully_defected

"Influencer Marketing Strategy is a fantastic resource for anyone involved in the Influencer Marketing industry. It brings together brilliantly the leading experts in the sector who share their views on the current and future trends. There are a multitude of excellent insights for content creators, brands, agencies and platforms demonstrating how effective Influencer Marketing is across multiple channels. This should definitely be on your 'must read' list." Andrew Canter, Global CEO, BCMA

"An essential read for anyone involved in, or considering, influencer marketing." William Bonaddio Social Media Marketer and International Keynote Speaker

"The business of Influencer marketing is probably the most misunderstood of the marketing practices. Confusion about what it does, who should use, its efficacy and effect are topics bandied about by the press consistently. Gordon has managed to distil the practice into a simple to understand book that manages to outline what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands. The reality is there is not one approach, the ‘right approach’ very much depends on all the variables, and that’s what Gordon has manged to explain in this book. I highly recommend it for anyone starting in the industry or those currently in the industry looking to expand their understanding and step outside their comfort zone." Dudley Neville Spencer, Strategy consultant Virtual Digital Agency