Helping you connect to your audience through
Influencer Marketing and Membership Expertise
Gordon is a highly experienced sales and marketing professional; who has worked with a number of recognised businesses over the years including many household names. Gordon's main area of focus is membership, influencer marketing and promotional merchandise.
Gordon's journey started at the age of 15. He was always the entrepreneurial type and made his first £1,000 selling plants and servicing gardens in Essex. A few years later, Gordon was thrust into the world of business, with an eye for detail and opportunity. Gordon's first sales job was working for the match giant, Bryant and May where he was told again and again that he over-achieved. After awhile, Gordon moved onto a bigger role, working for Grant of James. During his time at Grant of James, he consistently beat his sales incentives and was one of the top salesmen in the team. From there, Gordon moved to join cider and beer giant, HP Bulmer as one of the youngest ever regional sales managers. At just age 26, Gordon managed a £21 million Whitbread account!
Gordon always dreamt of owning his own business and in 2000, he launched an incentive and rewards company. A few years later, in 2007, Gordon sold the business and moved onto a role as Director General for the British Promotional Merchandise Association where he headed up a number of exciting projects, including launching the first ever online educational academy.
Additionally, Gordon covered the company’s first major conference and supported the first collaborative exhibition at Silverstone. All projects were highly successful, particularly the Silverstone exhibition with participants leaving rave reviews!
Gordon is often invited to events to deliver speeches as he is a proficient and experienced speaker, very engaging too. Gordon also speak at international promotional product events and has presented at industry awards.
THE MEMBERSHIP INDUSTRY
More recently, Gordon launched his own Membership Consultancy aimed at supporting Membership Bodies and Trade Associations. Gordon has his own podcast and blog, called Membership World (do have a listen!) where he give his own views and advice as well as interviewing Thought Leaders in the sector. Gordon continue to regularly speak on the international stage about membership and community engagement.
THE IMPACT OF COVID-19 ON THE MEMBERSHIP SECTOR
Over the past few months, Gordon was commissioned to research the impact of Covid-19 on the membership bodies, associations and charities sectors. You can read his findings here. Gordon hope they’re interesting and valuable to you.
TIMELINE OF SUCCESS
1980 - PART-TIME GARDENING BUSINESS, MAKING HIS FIRST £1,000 AT JUST 15 YEARS OLD!
1989 - YOUNGEST EVER REGIONAL SALES MANAGER AT HP BULMER, MANAGING A £21 MILLION CUSTOMER
2002 - LAUNCHED HIS OWN INCENTIVES AND REWARDS AGENCY
2007 - HEADHUNTED FOR DIRECTOR GENERAL OF THE BRITISH PROMOTIONAL MERCHANDISE ASSOCIATION
2008 - LAUNCHED MERCHANDISE INDUSTRY ONLINE, AN EDUCATION PROGRAMME AND THE FIRST EVER OF ITS KIND
2009 - VOTED INDUSTRY PERSONALITY OF THE YEAR
2009 - LAUNCHED THE FIRST EVER NATIONAL STUDENT DESIGN COMPETITION, FOR PROMOTIONAL PRODUCTS
2014 - CREATED PROMOTIONAL PRODUCTS WEEK
2017 - BECAME A PUBLISHER FOR PRODUCT MEDIA AND GAINED FINALIST STATUS FOR MAGAZINE OF THE YEAR
2018 - LAUNCHED HIS OWN WEBSITE, GORDONGLENISTER.COM AIMED AT ORGANISATIONS INVOLVED IN MEMBERSHIPS
2019 - RAN THE FIRST OF MANY MYSTERY MEMBER PROJECTS, GOING UNDERCOVER IN THE MEMBERSHIP COMMUNITY
2019 - KEYNOTE SPEAKER, FACILITATOR AND PANELLIST ON DIGITAL TRANSFORMATION AT TECHSMART
2019 - LAUNCHED THE BCMA INFLUENCE AND INDUSTRY BODY, DEDICATED TO INFLUENCER MARKETING & A GLOBAL PODCAST
2019 - APPOINTED DIRECTOR OF A DEVELOPMENT BOARD OF ARCOLA, A LONDON THEATRE
2019 - FACILITATED AND SPOKE ON INFLUENCER MARKETING AND MEMBERSHIP AT OVER 20 INDUSTRY EVENTS
2020 - LAUNCHED THE WORLD’S FIRST GLOBAL COMPETITION, PITCH INFLUENCE, AIMED AT THE INFLUENCER COMMUNITY
2020 - PUBLISHED RESEARCH ON THE IMPACT OF COVID-19 TO MEMBERSHIP ORGANISATIONS
2020 - LAUNCHED HIS MEMBERSHIPWORLD PODCAST
2020 - WROTE A BOOK ON INFLUENCER MARKETING STRATEGY, DUE TO BE PUBLISHED BY A REPUTABLE PUBLISHING HOUSE IN SPRING 2021
Gordon is heavily involved in the Influencer Marketing sector, an area that is rapidly growing and shows no sign of slowing down. Gordon launched the first association arm of the Branded Content Marketing Association, designed especially to support the influencer marketing industry and he regularly speaks and hosts panels on this topic. Additionally, Gordon runs “Influence”, the global podcast on influencer marketing. Gordon was also the brains behind the creation of Pitch Influence, a competition to support the creative industry.
With numerous connections in the influencer marketing industry, Gordon partners highly influential influencers with brands and recommend powerful influencer marketing strategies for business success. Gordon recently penned a book on influencer marketing strategy, which is due for publication in March 2021. It’s an exciting adventure!
Gordon is a director of the development board of the Arcola Theatre, he has a deep love of the arts, particularly the theatre, film and music industries and has made valuable connections as a result. Gordon is privileged to say he is often invited to attend many prestigious events.
WHATS IMPORTANT TO GORDON?
To be action focused
By focusing on tangible outcomes
To be inspiring and enthusiastic
By sharing ideas that create confidence and value
To be authentic
By being genuine, passionate, sincere and transparent
To build deeper trusting relationships
By focusing on supporting and nurturing others
“Dear Gordon, A big thank you for all your support, guidance and recommendations over the years, your knowledge, ability to translate it positively to those that require it has been invaluable and contributes to our continued growth and success as we speak, throw in your connectivity skills and you provide the complete package for which I am very grateful.”
Alan Stride, MD at PREMIER IMPRESSIONS LTD